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nPario Finds Partner and Investor in WPP
nPario, which analyzes data on huge scale for monetization and targeting purposes, has found both a partner and a sugar daddy in WPP. WPP Digital is injecting $5 million in the startup for a minority...
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More Than 1/3 of US Web Users Shun Facebook, Twitter?
(JamieGrove.com) — Not too long ago, dailycred posted a little research about using Facebook and Twitter as signup mechanisms – Surprise! People hate being forced to use Facebook. I came across the...
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BlueKai Now Unlocks Brand Insights for Mobile Marketing
CUPERTINO, CALIF. (September 25, 2012) – BlueKai, a Silicon Valley company at the forefront in helping marketers and publishers become smarter about their audiences, is dialing up its presence today...
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Industry Leaders Offer Predictions for 2013 (Part 1)
John Kottcamp, Chief Strategy & Marketing Officer, Tahzoo: “The evolution from multi-channel to omni-channel marketing. Expectations are for a connected experience that not only moves from device...
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AFAIK: Discovery, AOL, AppNexus, AdVantage Networks, Opera, AK, Silverpop,...
Discovery has joined the list of top-tier publishers who rely on AOL to help distribute their video content to audiences across the web. Fans of shows like “MythBusters,” “Shark Week,” “Say Yes to the...
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It’s Not Big Data Vs. Creative: It’s Big Data AND Creative
For decades, the marketing industry has been dominated by the creative disciplines. Customer Experience has focused on creative professionals producing high-impact visual presentations that grab and...
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Men, Women and Their Relationship with … Their Phones (and Mobile Advertising)
Happy Valentine’s Day! As our present to all the lovebirds out there, we at the Marchex Institute took a data dive into the various phone habits of Mars and Venus. We gathered some pretty interesting...
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Study: Best Buy, Target at High Risk for Amazon Showrooming, But Others Face...
SEATTLE, WA (February 27, 2013) – In the largest showrooming study to date, Placed identified Best Buy and Target as high-risk retailers for Amazon customers to view offline and buy online....
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Collaborating with the Dispersing Marketers
ADOTAS — It’s no surprise that today’s marketers are becoming increasingly mobile and need to perform more of their duties while “on the go.” Whether it’s working from home, airports, hotels, or coffee...
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Conversion Attribution in Cross-Channel Marketing: Giving Credit Where Credit...
ADOTAS – We roll our eyes and leave the room when the Grammy Award-winning rapper spends his 90 seconds of mic time at the Kodak Theater thanking everyone from his parents to his Little League baseball...
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Are You Ready For Tomorrow’s Biggest Marketing Challenge?
ADOTAS — It is an exciting time to be a B2B marketer. From where I sit within a data services company, we are at the center of a rapidly changing ecosystem of marketing and sales technology. The recent...
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Digital ROI: What We Can Learn From Procter & Gamble
ADOTAS – The world’s biggest advertiser, Procter & Gamble, is launching a review of how it measures the impact of its $5 billion-plus annual spend. The company has implemented a new system for...
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AOL Study: Nearly a Third of Purchase Conversions Occur on Mobile
ADOTAS — As people switch from one device to another throughout their day, advertisers have had a doozy of a time keeping track of consumers to target them with consistent ad campaigns. Today, AOL...
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Video: Shark Week Gives Volkswagen a Megalodon-Sized Brand Lift
ADOTAS — It appears that the recent success of “Sharknado” has only wet America’s appetite for shark related programming, if newly released data from Kontera is any indication. On Sunday, the Discovery...
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BlueKai Now Unlocks Brand Insights for Mobile Marketing
CUPERTINO, CALIF. (September 25, 2012) – BlueKai, a Silicon Valley company at the forefront in helping marketers and publishers become smarter about their audiences, is dialing up its presence today...
View ArticleClik here to view.
Industry Leaders Offer Predictions for 2013 (Part 1)
John Kottcamp, Chief Strategy & Marketing Officer, Tahzoo: “The evolution from multi-channel to omni-channel marketing. Expectations are for a connected experience that not only moves from device...
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Infographic: Understanding the Mobile Advertising Ecosystem
ADOTAS – App install network Appia has created an infographic on “Understanding the Mobile Advertising Ecosystem.” The graphic takes the pulse of consumer behavior and trends in the app and mobile ad...
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Consumer Ad Survey Highlights Differences Between Click-Through and View-Through
BOSTON, October 31, 2013 (ADOTAS) – ChoiceStream, the top choice for brand advertisers interested in advanced target optimization and programmatic buying, today announced the results of its 2013 Survey...
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Visual IQ and BlueKai Deepen Strategic Partnership
NEEDHAM, Mass., December 18, 2013 (ADOTAS) – Visual IQ, the leading cross channel marketing attribution software provider and BlueKai, the only independent SaaS solution for marketing data management,...
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New Whitepaper Analyzes Facebook Ads Performance for 2014
ADOTAS – Marin Software has issued a new whitepaper, “The Definitive Facebook Advertising Playbook: Four Key Trends You Need to Know.” Among its key findings: News Feed has become the primary area of...
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