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Collaborating with the Dispersing Marketers
ADOTAS — It’s no surprise that today’s marketers are becoming increasingly mobile and need to perform more of their duties while “on the go.” Whether it’s working from home, airports, hotels, or coffee...
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Conversion Attribution in Cross-Channel Marketing: Giving Credit Where Credit...
ADOTAS – We roll our eyes and leave the room when the Grammy Award-winning rapper spends his 90 seconds of mic time at the Kodak Theater thanking everyone from his parents to his Little League baseball...
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Infographic: Understanding the Mobile Advertising Ecosystem
ADOTAS – App install network Appia has created an infographic on “Understanding the Mobile Advertising Ecosystem.” The graphic takes the pulse of consumer behavior and trends in the app and mobile ad...
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Consumer Ad Survey Highlights Differences Between Click-Through and View-Through
BOSTON, October 31, 2013 (ADOTAS) – ChoiceStream, the top choice for brand advertisers interested in advanced target optimization and programmatic buying, today announced the results of its 2013 Survey...
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Visual IQ and BlueKai Deepen Strategic Partnership
NEEDHAM, Mass., December 18, 2013 (ADOTAS) – Visual IQ, the leading cross channel marketing attribution software provider and BlueKai, the only independent SaaS solution for marketing data management,...
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New Whitepaper Analyzes Facebook Ads Performance for 2014
ADOTAS – Marin Software has issued a new whitepaper, “The Definitive Facebook Advertising Playbook: Four Key Trends You Need to Know.” Among its key findings: News Feed has become the primary area of...
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It’s Not Big Data Vs. Creative: It’s Big Data AND Creative
EDITOR’S NOTE: This article, originally published on Feb. 6, 2013, placed at No. 18 in our 20 most popular articles of the year. ADOTAS – For decades, the marketing industry has been dominated by the...
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Survey: How and Why Americans Will Watch Football’s Big Event
ADOTAS – Burst Media recently surveyed 1,032 US online adults aged 18 or older about their plans for watching this year’s Super Bowl. The company, a full-service provider of digital advertising...
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Study: Biz Leaders Don’t Always Have the Guts to Trust Data
LONDON and WASHINGTON, D.C., June 6, 2014 (ADOTAS) – While today’s business executives across the world make decisions based on data, they are still pitting this against their intuition, a new report...
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Doug Chavez Joins Kenshoo
ADOTAS – Kenshoo has hired Doug Chavez (pictured) as Global Head of Marketing Research & Content. In this role, Chavez leads a team to analyze data collected from the $200 billion in annualized...
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